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Firsty X Jayda Coleman - We are proud to introduce our first ever NCAA athlete partnership with University of Oklahoma player and 2021 National Champion, Jayda Coleman.


“As a high school softball player, I’m still wrapping my mind around the fact that I will be working with a Division 1 athlete who is so accomplished after only her freshman season.” - Hailey Cox, Firsty Founder & CEO.


We are proud of this partnership and honored to contribute to the advancement of fastpitch, and doing it with Jadya makes it that much more special. Stay tuned more exciting updates following this announcement!

"So excited to announce my official partnership with Firsty and am proud to be their first NCAA athlete! Firsty's investment into our sport is inspiring and I am more than ready to collaborate and help them bring the best products to the softball market."

- Jayda Coleman, All American & 2021 NCAA National Champion