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In the Winter of 2019 Hailey and her dad, Tim Cox Jr, were sitting on the couch discussing some challenges Hailey was having in the batter’s box. That conversation led to an idea and months of development. Two months later, the concept of the Align Eight™ was born.

Firsty Athlete Co. became official on June 17th, 2019 as Hailey began to navigate uncharted territory. She was the first female student athlete to present a product for gameplay approval to the National Federation of High School Association’s Baseball Committee. After receiving approval for the Align Eight from the NFHS (Baseball & Softball), a local news station aired a story about Hailey. That video received 350,000 views in 4 days capturing the attention of major retailers and organizations. Since that time, it has been an amazing journey attending presentation meetings, design sessions, and leadership councils.

The Align Eight has since passed NCAA for baseball & softball guidelines and is legal for in-game use at the collegiate level. Firsty has also partnered with USSSA to promote the Align Eight, Firsty HYPRGRIP Premium Bat Tape, and other student athlete designed products. Although intimidating, Hailey remains passionate about challenges ahead. She loves the game of softball and has started diving into the world of CrossFit. New adventures lead to new passions – burpees are the enemy!

Hailey, along with her friend Faith Walsh, created a hashtag to represent what it takes to break barriers, tackle new ground, and succeed – #MakinThatOmelet (Yes we trademarked it!) Life is like an omelet, use your best ingredients to get best results. You can follow it or be a part of it.